SS18 Fashion

THE IDEA

To promote the latest Spring-Summer fashion trends and range of retailers within the centre, featuring a group of local models enjoying a day out in Newcastle City Centre and intu Eldon Square.

SHOOT DAYS
4
COOKIES CONSUMED
45
VIEWS
18,000
Client-logos-800x800_iES
THEIR STORY

intu is widely recognised for its range of shopping centres across the UK, providing 1000s of options to eat, play, shop and have fun.  intu Eldon Square is situated in the heart of Newcastle City Centre where it contributes to a thriving area.

THE SOLUTION

Having carefully selected 4 talented individuals to work with from a local modelling agency, we filmed a variety of scenes in the NE1 area with them.  When edited together, this portrayed them as a group of friends enjoying a day and night out around Newcastle and at intu Eldon Square.

 

Most of the clothing retailers at intu Eldon Square were involved by providing a range of spring and summerwear which was fashioned throughout the video content.  These included a range of themes including menswear, womenswear, jewellery and athleisure.

 

Also, we were able to co-ordinate the relevant licensing to use The Wombats, Give Me A Try, as the soundtrack to the video!

 

The content was subsequently used across social media and on digital screens around the City Centre.

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