Racedays at Newcastle Racecourse

THE IDEA

Attend the feature racedays throughout the year and create post-event videos to share on social media and with sponsors.

EVENTS COVERED
18
VIEWS
75,000
SHARES
2,500
Client-logos-800x800_NCL-Races
THEIR STORY

Located within High Gosforth Park, Newcastle Racecourse is home to the historic Northumberland Plate, and is one of Britain’s busiest racecourses, hosting over 60 all-weather and jumps fixtures a year.

THE SOLUTION

It’s great to roam around all areas of the racecourse with our cameras seeking out those fab moments where people let their hair down and have some fun. Each day is different and we keep our eyes peeled for what makes it special, showing the raceday in its best light… especially in the floodlights for evening racing too!

It’s all the great events we get to cover which make it so exciting but also helps us to capture the footage we get to ultimately improve the sociability of their brand.  Especially things like Gemma’s interview with Frankie Dettori! A great name for the Racecourse to have on the jockey roster at any raceday and it made for a great social media clip to share on the day.

THE RESULTS ARE IN

The videos are predominantly shared natively on Facebook and YouTube, which are then seen and shared by loads of people, tagging their friends having seen them make the cut.

 

The video posts are often also shared by the event sponsors and partners, resulting in a massive overall reach and increased publicity of the event!

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