Newcastle Stampede

THE IDEA

To capture video footage from a 2-day mud run and create a post-event video for sharing on social media.

VIEWS
41,000
COMMENTS
525
SHARES
208
Client-logos-800x800_Stampede
THEIR STORY

Newcastle Stampede is an annual muddy obstacle course run hosted by Newcastle Racecourse to raise money for a chosen charity.

 

There are two days of rolling starts for the main run and host a mini Stampede for children to get involved too.

THE SOLUTION

Being lovers of mud runs, this project was right up our street and one we were very excited about filming.  Filming involved getting up before dawn on both days of the event to give us time to catch the early morning sunrise breaking over the trees of Gosforth park, before the first wave of runners.

 

Between a crew of 3, we captured the event from multiple angles through careful planning and a lot of running.  The early mornings, cold toes and muddy knees were well worth it though, as we captured oodles of fab footage of the main Stampede run AND the Mini Stampede run; it was a tough job to decide which footage made the cut!

THE RESULTS ARE IN

The video was predominantly shared natively on Facebook and it seen loads of people sharing the video and tagging their friends, having seen them make the cut.

 

The video posts were also shared by the event sponsors and partners, including regional radio channels, resulting in a massive overall reach and increased publicity of the event!

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