Elf Run

THE IDEA

Create a seasonal feel-good post-event video of a world record attempt to gather 2,000 people dressed as elves for a 1km fun-run.

ELVES
2,000
VIEWS
4,500
SHARES
200
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THEIR STORY

Elf Run is the family festive event of the year. It’s a 1k fun-run around intu Metrocentre before the shops open, for bairns and adults alike, all dressed as elves.

THE SOLUTION

Everyone was in good spirits which was great for us and made the end product even better with so much footage to choose from. We got in the spirit of things too and wore full elf fancy dress, but we learned the hard way that wearing felt elf costumes while filming you can get unseasonably warm!

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THE RESULTS ARE IN

The video was predominantly shared natively on Facebook – it seen loads of people sharing the video and tagging their friends, having seen them and their kids make the cut.

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