Craft Beer Calling

THE IDEA

To capture video footage from a weekend beer festival at Wylam Brewery and edit into a video full of feel-good vibes, for sharing on social media.

VIEWS
15,000
COMMENTS
71
SHARES
49
Client-logos-800x800_Wylam-Brewery
THEIR STORY

Craft Beer Calling is a 3-day festival where for beer geeks and beer novices get to sample a huge range of beautifully brewed beers.

 

Hosted by Wylam Brewery in the idyllic setting of Exhibition Park in Newcastle, thousands of people pour in to enjoy this fabulous assembly of world leading craft breweries.

THE SOLUTION

As part of the project we borrowed their cherry picker to install a time-lapse camera on the ceiling of the main hall… capturing from the brewers setting up their taps, to the swift post-festival venue clear out.

 

The vibe of the event was reflected well in the soundtrack for the video, which was kindly provided by the fantastic North East duo Hyde & Beast.

THE RESULTS ARE IN

The video was predominantly shared natively on Facebook and it seen loads of people sharing the video and tagging their friends, having seen them make the cut.

 

The video post also tagged all the breweries that featured at the festival – many of whom also shared the original video to their followers resulting in a massive overall reach and increased publicity of the event!

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