AW18 Fashion

THE IDEA

Create a range of vertical video content for use as sponsored Instagram Stories and on digital screens around the City Centre, to promote the wide range of fashion retailers at intu Eldon Square.

RETAILERS
20
VIDEO EDITS CREATED
20
WAS IT FUN?
😀
Client-logos-800x800_iES
THEIR STORY

intu is widely recognised for its range of shopping centres across the UK, providing 1000s of options to eat, play, shop and have fun. intu Eldon Square is situated in the heart of Newcastle City Centre where it contributes to a thriving area.

THE SOLUTION

We chose to work with some familiar faces from Tyne Tees Models who’d featured in the SS18 campaign earlier in the year.  Working with the team at intu Eldon Square, we decided on a variety of themes/markets to focus the video edits on.

 

The participating fashion retailers supplied a range of outfits suitable to our themes and these were showcased by the models on a range of coloured backdrops to really make the videos ‘pop’.  We also worked with local blogger @girltalkwithlaura to create some further content featuring her which was shared to her loyal follower base!

THE RESULTS ARE IN

The video was shared throughout Autumn and Winter on Instagram Stories and on digital screens around the City Centre.  We witnessed first-hand just how eye-grabbing the content looked on those giant screens!

 

The sponsored Instagram Stories proved to be extremely effective with many users swiping up to view the dedicated landing webpage that had been created.

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